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Laurie's Shoes
September 2019 - Present
The Client
Laurie's Shoes has been serving the Saint Louis community since 1951. Laurie's has remained a beloved store in the St. Louis area and continues to thrive despite the growth of online retailers due to their unmatched service, enjoyable environment and a business model first created by its founders that still remains today.
The Project
This family-owned business wanted to reach new audiences by tapping into social media.
The Results
Through an in-depth dive into the history of the company, its employees, products and services, Halcon created a detailed social media strategy and roadmap for Laurie's Shoes. Halcon implements Laurie's Shoes' strategy on a daily basis by managing the brand's Facebook and Instagram accounts.
In just 8 weeks, there was a 209% increase in likes, 209% increase in comments and more than double impressions all through organic posting of great content.
